BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//oregonhospice.org - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:oregonhospice.org
X-ORIGINAL-URL:https://oregonhospice.org
X-WR-CALDESC:Events for oregonhospice.org
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260806T120000
DTEND;TZID=America/Los_Angeles:20260806T133000
DTSTAMP:20260731T195318Z
CREATED:20260731T195318Z
LAST-MODIFIED:20260731T195318Z
UID:10000143-1786017600-1786023000@oregonhospice.org
SUMMARY:HHWN WEBINAR: The Power of Differentiation
DESCRIPTION:REGISTER\nStand out with value that referral sources can see. Standing out in today’s healthcare environment requires more than offering quality care. This webinar explores hospice marketing\, business development\, and differentiation strategies that help organizations build stronger referral relationships\, communicate their unique value\, and achieve sustainable hospice census growth. \nKEY WEBINAR TAKEAWAYS\nA differentiator is more than just a set of good talking points\nIdentifying the best differentiator(s) for your organization\nExamples of clinical\, programmatic\, professional\, and partnership differentiators \nBONUS MATERIALS\nOutline of differentiators to help create a high-performing senior living community growth strategy \nWEBINAR DETAILS\nAs more hospice providers enter the market\, organizations must clearly communicate what makes their care unique. Effective hospice differentiation helps strengthen referral partnerships\, improve community awareness\, and support long-term organizational growth while maintaining a patient-centered focus. \nWhat makes your hospice unique and different from the other hospices in your community? Most hospices try to differentiate themselves with strong talking points\, e.g. we are a nonprofit hospice\, our hospice is owned by people who live in the community\, we do same-day admissions (well I hope so!!) While these are nice talking points\, they do not deliver clear distinct value to referral sources\, families\, and patients. \nJoin us to learn how to go about developing powerful\, value-added clinical\, programmatic\, professional\, and partnership differentiators. Understanding how to develop true differentiators will help you serve more people\, grow\, and give the gift of hospice. \nHOW HOSPICE DIFFERENTIATION SUPPORTS LONG-TERM GROWTH\nSuccessful hospice organizations do more than provide excellent care—they clearly communicate what makes them different. By developing a strong brand\, strengthening referral relationships\, and demonstrating measurable value to patients and healthcare partners\, hospices can improve business development\, increase referrals\, and support sustainable organizational growth. \nTHIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:\nHospice\nHome Care\nHome Health\nPalliative Care \nWHO SHOULD ATTEND?\nOwners\, presidents\, CEOs\nVPs of business development\, chief growth officers\, leadership for marketing and sales\nClinical leadership\, VPs of care management\nVPs of strategy and development\nAccount executives\, hospice sales staff \nTAKE-AWAY TOOLKIT\nEmployee training log\nInteractive quiz\nPDF of slides and speaker’s contact info for follow-up questions\nAttendance certificate provided to self-report CE credits \nNOTE: All materials are subject to copyright. Transmission\, retransmission\, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.\nPresented By Kurt Kazanowski\, Hospice Advisors \nThe OHPCA partners with HOSPICE & HOME CARE WEBINAR NETWORK providing educational offerings at a discount to OHPCA members. To learn more about accessing these webinars\, please visit the HOSPICE & HOME CARE WEBINAR NETWORK FAQ PAGE: Webinar Support | Hospice Agency Webinar | HHWN
URL:https://oregonhospice.org/event/https-hospice-eewebinarnetwork-com-the-power-of-differentiation/
END:VEVENT
END:VCALENDAR